Influencer Marketing isn’t new, but using social media influencers is something more and more businesses are doing this year to harness the power of these trusted advocates on social media. Social Media Influencers publish niche content on Instagram, YouTube, and other social media platforms, and they actively work to grow a community of followers who trust them and are interested and engaged in what they have to say. When businesses partner and collaborate with Social Media Influencers, they are taking advantage of the work these influencers have put in in order to reach a captive audience they might not otherwise have had access to.
At SR Social Media Management, Inc., we create Social Media Influencer strategies for our clients and oversee the execution of these collaborations. Much of the success of these collaborations relies on our ability to build strong relationships with Social Media Influencers and actively network to discover new influencers that fit our clients’ industries. To this end, we recently participated in the first-ever meetup of the Palm Springs Blogger Babes, the newest chapter of the SoCal Blogger Babes.
Headed by Angela Gaitan, the Palm Springs Blogger Babes is a wonderful group of veteran and up-and-coming local social media influencers in the greater Palm Springs area of Southern California. We can’t wait to connect, collaborate, and create content with even more local social media influencers as the group grows. Check out these fun photos from the first Palm Springs Blogger Babes meetup taken by photographer Manuel Gaitan in downtown Palm Springs, CA, in the summer of 2019.
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